OSAMA LUBBADEH

Strength that lasts a lifetime

You manage projects, teams and P&Ls. Time to manage your body.

I coach men aged 40 to 60 who run demanding careers. Your health gets what every successful project gets: a clear goal, a realistic schedule, and someone reviewing progress with you every week.

Project charterRev. 0
Project
Strength that lasts a lifetime
Sponsor
You
Objective
Stronger, leaner and more energetic, with targets agreed at kickoff
Time budget
3–4 sessions a week, about 45 minutes each
Reviews
Weekly check-in, monthly review call
Coach
Osama Lubbadeh, PMP
Status
Taking new applications
Approved byyour signature here
  • PMPProject Management Professional
  • Six SigmaBlack Belt
  • LBSExecutive MBA
  • 12+ yrsleading oil & gas projects

Risk register

Five risks most men over 40 are carrying

Every project manager keeps a risk register. Here's the one for your body, with the plan to deal with each risk.

Losing muscle every year

Muscle doesn't stay by itself after 40. Without regular strength work it slowly declines, and with it your metabolism and resilience.

High

Progressive strength training three to four times a week, with lifts tracked so the numbers keep moving up.

Weight settling around the middle

Long desk days, business dinners and poor sleep push fat to the waist, even when the scale barely moves.

High

A simple nutrition framework you can follow at home, at work and on the road, measured by waist, not just weight.

Stiff back, sore knees

Years of sitting and driving tighten hips and backs. Pain becomes the reason to stop training.

Medium

Short daily mobility work and smart exercise choices around old injuries, so you can keep training.

Afternoon energy crash

Late nights, caffeine and skipped meals leave you running on fumes by 3pm.

High

Sleep, meal timing and training scheduled together, reviewed weekly against how you actually feel.

No time, so nothing happens

When the calendar fills, health is the first thing to slip. Good intentions aren't a plan.

High

Sessions booked like meetings, a plan for travel weeks, and a weekly check-in so slips get caught early.

Health check

Where does your project stand?

Eight quick questions. Answer honestly and you'll get a red, amber or green status, the same way you'd report a project.

  1. I do strength training at least twice a week.
  2. I could do 10 good push-ups today.
  3. My waist is about the same size it was five years ago.
  4. I wake up feeling rested most days.
  5. I get through the afternoon without an energy crash.
  6. I can get up from the floor without using my hands.
  7. I walk or move for at least 30 minutes most days.
  8. I know exactly when I'm training this week.

The method

Run like a project, not a diet

Coaching follows the same lifecycle as any well-run project. You always know which phase you're in and what happens next.

  1. Initiate
    Week 0

    You apply, and we hold a kickoff call to agree your objective, your constraints and whether we're a good fit.

  2. Plan
    Week 1

    We record your baseline: strength, measurements, sleep and energy. Then I build training and nutrition around your real calendar.

  3. Execute
    Every week

    You train, log your numbers and send a weekly check-in. WhatsApp is open for questions in between.

  4. Review
    Every month

    A monthly review call against your targets. We keep what works, change what doesn't, and set the next month's plan.

Monthly report

Progress you can see in numbers

At the end of every month you get a one-page report, like a project status update. No guessing whether it's working.

Month 3 reviewOn track
MeasureStartNowProgress
Deadlift60 kg90 kg
Waist104 cm98 cm
Sessions done–41 / 46
Average sleep5.9 h6.8 h
Energy (1–10)47
Next month: add a fourth session, hold calories through two travel weeks.

Example report. Figures are illustrative, not a client's results.

Scope of work

Monthly 1:1 coaching

Fully online, so it works from Abu Dhabi, Riyadh, London or a hotel room in between.

In scope

  • Personal training planStrength-first, built around your schedule, equipment and injuries.
  • Nutrition frameworkTargets and simple rules for home, office, business dinners and travel.
  • Weekly check-inYou send numbers and notes; I review and adjust.
  • WhatsApp accessQuestions answered on working days.
  • Monthly review callVideo call with your one-page progress report.

Out of scope

  • Crash dietsNothing you couldn't keep doing for years.
  • Supplement salesI don't sell products. Advice only where evidence supports it.
  • Medical treatmentHealth conditions stay with your doctor; we train within their advice.
  • Generic PDF plansEvery plan is written for one person.
MonthlyBilled month by month, fully online.
3-month minimumReal change shows in months, not weeks.
Fee agreed at kickoffBased on the support you need, before you commit.

Lessons learned

I'm Osama. I learned this the hard way.

For more than 12 years I've managed oil and gas projects in Abu Dhabi: site days, deadlines, weekends at the laptop. My own health was always the project I'd get to later.

At 50, I train with strength work, martial arts and dance, using the same discipline I used at work. These are the lessons I coach by.

  1. Motivation fades. Systems don't. A plan in your calendar beats a burst of willpower.
  2. What gets measured gets managed. Track a few numbers that matter and ignore the rest.
  3. Plan for the bad weeks. Travel, deadlines and Ramadan are part of the schedule, not a reason to stop.
  4. Strength is the foundation. Everything else gets easier when you're stronger.

Questions

Before you apply

I travel a lot. Will this work?

Yes. Travel weeks are planned in advance with hotel-gym or bodyweight sessions and a simpler eating plan, so progress doesn't stop when you're away.

I haven't trained in years. Is that a problem?

No. Your plan starts from your baseline, not from where you used to be. The first month is about building the habit and moving well.

What about old injuries?

Tell me about them in your application. We train around them and you follow your doctor's advice. If you have a medical condition, get clearance before starting.

Do I have to give up eating out?

No. You'll learn how to order at business dinners and family meals without derailing the plan.

How much does it cost?

Coaching is billed monthly with a three-month minimum. The fee depends on the level of support you need and is agreed on your kickoff call, before you commit.

What happens after I apply?

I read your application personally. If it looks like a fit, you book a 20-minute kickoff call straight away.

Every project needs a start date.

I work with a small number of clients at a time so each one gets direct attention. Apply now and we'll see if it's a fit.